Privacy Policy

DHC UK values the trust that our customers place in us by providing us with their personal information. This privacy policy sets out how DHC UK uses and protects any information that you give DHC UK when you use this website. By using this website, you are accepting and consenting to the practices described in this Privacy Policy.

What Information We Collect
When you register and / or shop with us, we ask for your name, telephone number(s), home address, email address and, occasionally in connection with competitions, promotions, prize giveaways or newsletters, we may ask your age or the month and date of your birth. When you make a purchase on our site, we ask for your delivery address, billing address and payment method details. We may also obtain information about your usage of our website to help us improve our service to you.

We do not request that you provide any information that may be considered sensitive personal data. However, in the process of answering your questions or providing you with products and services, you may inadvertently provide us with information that may indicate your racial or ethnic origin (e.g., your skin tone) or health or medical condition (e.g., the condition of your skin). We record and use this information only to help us provide you with better customer service.

How we use your Personal Data
All of the information we collect via our website or through e-mail or telephone correspondence with you is used to fulfill your order, notify you about important changes to our website or services, and constantly improve our service. We may use service providers (i.e. credit card processors) to assist us with processing your order and, if so, we will provide them only with the information needed to perform these services. We only use service providers with privacy practices that are consistent with ours. We may, from time to time, send you information about our products, details of promotions and special offers via email or post. We give you the option not to be contacted by post or by email regarding special product information or offers. We give you the option not to be contacted by post or by email regarding special product information or offers. To opt out from receiving such offers, you may click the unsubscribe link at the bottom of any email or visit our email preference center to specify what offers you would like to receive. The email preference center can be accessed by clicking the email preferences link at the bottom of any email or by logging in to your online account through dhcuk.co.uk. You may also opt out by sending your written request to: DHC UK Limited, Units 2-3, Sovereign Park, Laporte Way, Luton LU4 8EL or telephone Customer Service on 08000 23 24 25. Please note that you will still receive customer service related communications from us related to your transactions (for example, order confirmations). While we respond to requests and make changes as quickly as possible, some solicitation files may have been created prior to your request (e.g. catalogue distribution lists), so there could be a period of time after the date of your request during which time you may receive additional DHC marketing.

On occasion, we may share your information (but never your email or phone number) with other high-quality companies that may subsequently send you information about their products and services. If you do not want us to share your information, simply write to us at: Attention: Do Not Share, DHC UK Limited, Units 2-3 Sovereign Park, Laporte Way, Luton LU4 8EL.

We also transfer your information to our corporate affiliate in the United States and may share your information with other DHC businesses located in countries outside the European Economic Area (EEA). By submitting your personal data, you agree to the transfer of your personal information to the United States and to such other DHC businesses. Whenever we transfer personal information to countries outside of the EEA, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

To serve you better, we may combine information you give us online, through our catalogues or through other sources. We may also combine that information with publicly available information and information we receive from or cross-reference with others through the cooperative databases. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products that may be of interest to you, and for other promotional purposes.

We may also share non-personal information about your visit to our website with third party vendors, including Google, for marketing purposes, to facilitate the sharing of items via online social networks, and/or in order to provide you with advertisements and promotional offers on different sites on the Internet. These third party vendors use cookies to collect aggregate cookie and tracking information, but not any personally identifiable information, in order to serve advertisements to you based on your prior visits to our website or present you with options for sharing information about DHC within your online social networks. You may opt out of some third party vendors using cookies to serve you advertisements by visiting the opt out page of the Network Advertising Initiative at: www.networkadvertising.org/index.asp. You may opt out of Google's use of cookies to serve you advertisements by visiting the Google advertising opt out page at: www.google.co.uk/privacy/ads/. Individual websites may also offer their own opt-out methods for interest-based advertising and similar services.

Although unlikely, we may disclose your personally identifiable information if we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to DHC or to others. We may also disclose your personally identifiable information when we believe the law requires it.

DHC may also transfer personally identifiable information to any successor to all or substantially all of the business or assets of DHC.

DHC will keep your personal information only for as long as it is required for our reasonable business and/or legal needs in relation to the consent that has been provided. Your personal information may also be used to create statistics about our business.

How Secure Is My Information?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software which encrypts information you input. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign out when you finish using a shared computer.

Cookies and Web Beacons
DHC receives and stores certain types of information when you interact with our website, emails and online advertising. We use this information to help us evaluate and analyze the use of our website, to support our web analytics, evaluate and support online marketing efforts and ensure that our site is working properly. DHC use cookies to recognize you when you return to our website and when you use our website. A cookie is a file stored on your computer or browser by a website to give you a unique ID. A cookie generated by our website contains only a numeric ID that allows you to retrieve certain information on our site. For example, while on our site if you leave your shopping basket to look for other items, the cookie allows for the storage of the selected items in the basket. Cookies help us provide you with the information you need and make it easier for you to use our site. Some third party vendors may also use cookies to collect aggregate cookie and tracking information, but not any personally identifiable information, in order to serve advertisements to you based on your prior visits to our website or present you with options for sharing information about DHC within your online social networks, as discussed above.

We may also use web beacons. A web beacon is a graphic image or small string of code included on web pages that enables the transfer of data. Web beacons can be used by companies for several purposes such as reporting website traffic, whether email was opened, customer preferences, advertising effectiveness and general auditing. We may include web beacons on our site and in marketing emails. When included, DHC uses web beacons to transfer data such as information about purchases and site usage history. This data may be provided to third parties on a confidential basis for purposes of data analysis and determining advertising effectiveness. These companies are prohibited from using this data for any other purpose. No information that is personally identifiable to you is transmitted using the web beacons.

Questions or complaints
You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to DHC UK Limited, Units 2-3 Sovereign Park, Laporte Way, Luton LU4 8EL enclosing your postal details and a cheque for £10 payable to DHC UK Limited.

DHC UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 September 2011.

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