Our story

our story

The revolution begins

Back in the 70s, an enterprising young businessman named Yoshida owned a popular education company in Tokyo. Believing knowledge is the key to enlightenment, Yoshida was naturally curious about the world beyond Japan, so he packed up and travelled to Europe. In Spain, he met an olive farmer whose family had been producing the highest grade of organic oil available for more than 200 years. Immediately he made the connection between traditional Japanese herbology and the antioxidant properties of olive oil, and a new skincare philosophy was born.

DHC beauty

A break from the norm

Today, as one of the world’s top health and beauty brands, DHC remains a radically different kind of skincare company. The DHC labs in Tokyo continually disrupt the Japanese beauty industry with innovative formulas, many never seen before in the Western marketplace. And with an executive leadership comprised primarily of women, DHC shatters the cultural norms of the typical Japanese company.

DHC story

Tradition meets innovation

Even with its breakthrough formulas and unconventional history, DHC is dedicated to its core Japanese values: offering premium antioxidant skincare and advocating for education. DHC leads the industry in best-in-class beauty practices and champions education and leadership to help ensure a bright, beautiful future for girls.

At DHC, we believe true beauty begins with confidence. We’re on a mission to provide our customers with the best products, made with exceptional ingredients and renown Japanese innovation. And true to our heritage, we’re committed to helping women and girls everywhere to discover their own brand of beauty.

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