You’ve probably seen coenzyme Q10 in the supplements aisle and heard about its superpowers to protect cells against oxidative damage and promote heart health. Stop in any department store or drugstore across Japan, and you’ll spot coQ10 in the beauty aisle, too.
Japanese skincare gurus have grabbed on to coQ10’s benefits in a big way. And coQ10 is such a powerful, proven ingredient that we’ve infused our biggest range of antioxidant skincare products with it.
Used topically, coQ10 can help keep your skin looking young by counteracting environmental damage that leads to premature dullness, dryness, fine lines and elasticity loss. Starting a coQ10 regimen in your 20s is one of the best time and self-care investments you can make—but never fear, skin at any age can reap the benefits of this powerful ingredient, both in the short term and over time.
What Is CoQ10?
Coenzyme Q10, or ubiquinone (you-BIK-kwi-none), is a naturally golden-hued nutrient that helps to promote cellular energy production and protect cells from harmful environmental stress. Your body produces it naturally, and it appears in the highest concentrations in organs that require the most energy, such as the heart and kidneys.
In addition, as we age, our bodies’ natural coQ10 levels decrease dramatically—up to 65 percent. Decreased levels of this powerful antioxidant can lead to a decrease in your skin’s ability to produce collagen and elastin, and to protect itself from UV radiation and other sources of free radical damage.
Where Does CoQ10 Fit in My Skincare Routine?
We’ve infused all 10 of the products in our CoQ10 Collection with this age-fighting ingredient so that you can take advantage of its skin protecting power at every stage of your skincare regimen—and at any age.
Indulge in a nourishing cream facial cleanser or a 20-minute Japanese sheet mask. Target delicate skin zones with our potent eye and neck creams, or smooth on a multi-tasking gel moisturiser that tones, primes and brightens in one step. Start a coQ10 habit now to prevent nutrient loss and to promote your skin’s brightness, smoothness and elasticity.