THE JAPANESE 4-STEP REGIMEN

Double Cleanse, Double Moisture

The classic Japanese 4-step regimen is a simple, holistic ritual for skincare. It’s divided into two parts: A Double Cleanse and a Double Moisture. The beauty of this traditional Japanese skincare ritual is it allows a mindful moment twice a day to give your skin, and yourself, the nourishment it needs. 

Step 1: Oil Cleanser

An oil-based cleanser is the ultimate hydrating facial cleanserIt effortlessly dissolves sebum, removes all traces of makeup (including waterproof mascara and sunscreen), and leaves skin fresh and clean with zero residue. Apply with dry hands on a dry face, gently massage skin and then rinse with warm water.

Step 2: Foaming Cleanser

This second step in the Japanese Double Cleansing ritual uses a water-based cleanser to lather away remaining impurities like sweat and pollution without stripping your skin’s natural moisture. Wet your face with lukewarm water and create a foaming lather in your palms. Massage over skin to deeply cleanse and rinse away.

Step 3: Liquid Lotions

The Japanese consider face lotions an essential step in moisturizing. Lotions add back the first light layer of hydration and prepare skin for deeper moisturization that follows. Our formulas have a water-like consistency that won’t strip your skin. The best way to apply is by gently patting onto face.

Step 4: Moisturizers

The final step in the Japanese skincare ritual is to provide more intensive, long-lasting moisturizationleaving skin ultra-soft and deeply nourished. Apply immediately following the liquid lotion while skin is still damp to fully absorb the deepest level of moistureThis is the secret to locking in Double Moisture.

Experience the beauty of the
Japanese 4-step regimen.